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Home / The Journal / Cellular Renewal - The Power of Cleansing

Cellular Renewal - The Power of Cleansing

Every great ritual begins with a foundation, and for skincare, that foundation is cleansing. More than a step, it is the quiet act of renewal that transforms the skin into a canvas; clean, balanced, and ready to embrace the deeper benefits of what’s to follow.

Read on to discover more about the power of cleansing.

“Without a personalised cleansing ritual, products cannot perform to their fullest potential. A thoughtful cleanse allows nutrients to penetrate more effectively, ensuring every layer of care truly reaches the skin where it is needed most.”

- Estella, Founder and Formulator

At LIV, we see cleansing not simply as removal, but as restoration — the essential foundation of every great ritual. This begins with 2 distinct yet complementary companions:

The Cleansing Bar honours the purity of botanical ingredients, simple in form yet powerful in effect. Infused with coconut milk, nourishing shea butter, and camellia seed oil, this bar is a universal cleansing companion, soft enough for the most delicate of skins, yet effective in removing impurities without stripping. It is a sustainable, minimal essential that adapts to every member of the family, a daily ritual that restores balance and calm in one mindful gesture.

The Cleanser elevates the ritual further. Its oil-to-milk transformation melts away pollutants, SPF, and build-up, dissolving even the most stubborn layers with gentle ease. Packed with antioxidants and plant-based actives, it leaves the skin clear, hydrated, and balanced. The perfect reset after golden hours in the sun, journeys afar, or the weight of environmental stress.

Together, these two form the foundation of a deeper ritual. For those moments when your skin calls for deeper renewal, double cleansing becomes a transformative ritual.

Begin with The Cleanser to dissolve the day’s impurities, then follow with The Cleansing Bar to gently refine and restore balance. This layered approach ensures that every trace of product, pollution, and stress is lifted away, leaving behind not just a clean canvas but a revitalised one, ready to absorb, heal, and glow.

Cleansing is not where your ritual ends. It is where it begins.

Photography : Linda Wit

Copy : Rachael Grieve

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