“Think of it as preparing a canvas. A clean, balanced surface is essential for the art that follows.”

- Estella, Founder and Formulator

Cleansing is not only the first step in a skincare ritual, it is the foundation. Dermatological research shows that proper cleansing enhances the absorption of nutrients from subsequent products, allowing serums and oils to penetrate deeper into the skin where they are most effective. Without this step, dead cells, excess oil, and pollutants form a barrier, preventing active ingredients from performing at their full potential.

After summer, cleansing becomes even more vital. Prolonged sun exposure thickens the stratum corneum (the outermost skin layer), slowing cell renewal and leaving skin prone to congestion, uneven texture, and dehydration. At the same time, UV exposure disrupts the skin’s microbiome, reducing its ability to defend against environmental stressors. A personalised cleansing ritual clears away buildup, rebalances the microbiome, and creates the clean foundation necessary for nutrient absorption and true renewal.

At LIV, The Cleanser was created for this reason; to harness the strength of botanic ingredients that remove impurities, it’s a skin reset in a bottle. Its oil-to-milk transformation dissolves SPF, pollutants, and the day’s residue without disrupting the skin barrier. Instead, reinforcing it.

As autumn brings fresher air and a return to rhythm and routine, The Cleanser offers the perfect starting point for nourishing rituals. Used daily, it creates a gentle yet effective foundation for The Luminous Face Serum, The Beauty Glowing Facial Oil and The Bakuchiol Renewal Oil, ensuring every nutrient is absorbed more effectively.

For moments of deeper renewal, especially after travel or long days outdoors, double cleansing becomes a transformative act: beginning with The Cleanser to melt away impurities, followed by The Cleansing Bar to refine and restore balance. Together, they leave skin not just clean, but calm, hydrated, and ready to glow.

This season, let your ritual mirror the beauty of autumn itself. A time to release, to reset. And let The Cleanser be the first step in that renewal.

Photography : Linda Wit

Copy : Rachael Grieve