Embracing Waterless Beauty for a Greener Future

In the ever-evolving world of skincare and cosmetics, innovation isn't just about achieving flawless skin or enhancing natural beauty, it's also about minimizing our impact on the environment.

This eco-concisious approach is reshaping how we think about our beauty routines and is heralding a more sustainable future.

Here's everything you need to know about waterless beauty, and why it's not a trend but a necessity.

What is Waterless Beauty?

It all started in Korea and it was about increasing the potency of skincare to be more effective on the skin.

Waterless Beauty, as the name suggests, refers to skincare and cosmetic products that are formulated without water as their primary ingredient. Instead, butters, oils, waxes and oil-soluble actives as ingredients are being used.

Waterless Beauty is focussing on potent, water-free formulations that offer numerous advantages.

What are the benefits of Waterless Beauty?

  • Environmental impact: perhaps the most significant benefit of waterless beauty is its reduced environmental footprint. Traditional beauty products with high water content require significant packaging and transportation, contributing to carbon emissions and plastic waste.

  • Water-based products require higher (often harsh synthetic) preservatives since water breeds bacteria. Waterless products are not diluted in water so need fewer preservatives.

  • Preservation: of resources: the beauty industry's demand for water has raised concerns about water scarity in quite some regions. It is estimated that by early 2025 the world could face a water crisis and half of the global population could face water scarcity challenges, according to UNICEF. Waterless beauty helps by reducing the need for large quantities of water in product manufacturing.

  • Potency: waterless products tend to be more concentrated and contain higher percentages of active ingredients. This means you get more as these products often deliver better results with less application.

  • Longer shelf life: water is a breeding ground for bacteria and mold. Waterless products have a longer shelf life because they're less prone to contamination, reducing the need for preservatives. Instead, they can be preserved with natural, earth-friendly preservatives

Did you know that most beauty products mainly consist of water, even up to 90%.

Water is a low-cost filler and most beauty products have "aqua" on top of their
ingredient list.

Water covers 71% of the earth's surface. 97% is found in the oceans and only 3% of
the earth's water is fresh.

Waterless products are more concentrated and packed with higher levels of active ingredients, simply because they're not diluted with water.

Besides, waterless products are more potent, last longer, and have a lower carbon footprint.

By embracing waterless products, we not only reduce our environmental impact but also enhance the effectiveness of our skincare routines. It's a win-win for both our beauty goals and the planet we call home.

We don't compromise and create organic, plant-based, vegan and sustainable skincare, to bring the best of nature to your skin.

References:

https://www.unicef.org/wash/water-scarcity

https://www.unesco.org/en/articles/imminent-risk-global-water-crisis-warns-un-world-water-development-report-2023

https://www.nature.com/articles/s41545-019-0039-9

Embracing Waterless Beauty for a Greener Future

Embracing Waterless Beauty for a Greener Future

Waterless Beauty refers to beauty products which are formulated without the use of water. Instead, they use butters, oils, waxes and oil-soluble actives as ingredients. 

Besides, water-based products require higher (often synthetic) preservatives since water breeds bacteria. Waterless products are not diluted in water so need fewer preservatives.

It all started in Korea and it was about increasing the potency of skincare to be more effective on the skin. Nowadays it's a matter of urgency and sustainability because of the world's water scarity we're facing.

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