"‘Protecting beauty at the source is not just about ingredients. It’s about teaching the next generation that they are already enough.’

- Estella, Founder and Formlator

Children today are learning to care for their skin earlier than ever. What once began with a simple splash of water and sunshine now starts with a multistep routine inspired by social media. Products designed for adult skin are finding their way into small hands and developing skin.

At first, it seems harmless. Playful, even. But beneath the routines lie a quiet truth: young skin is not ready. It is thinner, more permeable, still learning how to defend and repair itself. A child’s barrier is delicate, a living, breathing membrane that absorbs deeply and reacts quickly. When we expose it to harsh actives, synthetic preservatives, or unnecessary complexity, we teach the skin to fight rather than flourish.

A recent study from the University of Oulu in Finland* revealed a sharp rise in childhood contact allergies over the past two decades, many traced back to everyday cosmetics, shampoos, sunscreens, and wipes. These products, often marketed as ‘gentle,’ rely on preservatives and fragrances that fragile skin cannot yet tolerate.

To care for young skin is to guide, not correct. To teach about skincare is to teach them about respect, for themselves, for their bodies, and for the world their ingredients come from. It’s about helping them understand that their skin is already intelligent, already capable of healing, breathing, and renewing on its own.

Science tells us that balance, hydration, and protection are enough. Philosophy tells us that beauty is not something to chase, but something to preserve.

Our formulations honour the natural rhythm of the skin, protecting its barrier, nurturing its microbiome, and restoring what is lost to time or exposure. But more than that, they exist to inspire a mindset of gentleness. 

Start with the essentials: gentle cleansing, hydration, and daily protection. Encourage curiosity over criticism. Show that caring for the skin is not about changing it, but preserving its natural strength and integrity. Most importantly, remind them that beauty is not something they must earn; it’s something they already possess.

So much of the love we pass on is unspoken. The ritual of skincare can become something sacred and simple. A mother showing her daughter how to cleanse without stripping, teaching that skin is not a flaw to be hidden, but a living organ to protect. These moments are where beauty truly begins, not in bottles or routines, but in the act of caring itself.

If you want to gift conscious beauty — without harsh actives, synthetic preservatives, or unnecessary complexity — LIV is for you.

Our formulations are designed to protect the skin’s microbiome, hydrate deeply, and honour the skin’s natural intelligence at every age.

Simple, gentle, and intentional: beauty that supports from within.

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Photography : Linda Wit

Copy : Rachael Grieve